Nurama

Nurama ltd.

Branding

Art Direction

Behind the scenes

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It all started with a conversation.

Nurama

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THE BEGININGS

Six years ago, what was supposed to be a simple client dashboard for 23RDC went crazy. We set out to fix the painful fragmentation of creative workflows and eliminate the heavy cognitive load of tracking assets across messy links, separate feedback loops, and isolated app spaces. Initially named Orama, we switched the product name to Nurama when we hit a tech space trademark conflict. This block details that brutal journey: working in between studio projects, translating designs out of Figma pre AI, and having the sheer discipline to scrap entire codebases to start back at square one until the platform was fully functional.

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Nurama ltd.

ABOUT THE BRAND

Creative work doesn't fall apart in the making. It falls apart in the gaps — the feedback buried in a thread nobody can find, the final file that turned out to be v3, the freelancer looped into a conversation they shouldn't see. Nurama is built for visual content teams who've lived that. Everything hangs off the project, not the inbox: chat, files, submissions and approvals sit in one place, with a clean line between your internal team and the clients and collaborators outside it. The work keeps its context, so the team keeps its momentum.

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THE PROMO VIDEO

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THE PROMO VIDEO

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Built In-House, End to End

Every frame, every component, every line of code came from one team. Twentythird C handled the brand direction, the motion, the 3D, the front-end build and the case study film — no outsourced pipeline, no handoffs between agencies with competing ideas about what Nurama should feel like. The result is a product and a campaign that share the same DNA, because the people designing the interface were sitting next to the people animating it.

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Devatating the Dark Neon SaaS Aesthetic

Nurama

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With the cinematic assets captured, we built the web experience using a visual hybrid approach, combining real time design iteration with custom bespoke scripts for advanced 3D microinteractions. We deliberately avoided the dark neon tech aesthetic to create a home that feels peaceful. From there, we engineered the definitive aspirational one liner and rolled out a full, natural studio content strategy consisting of feature explainers, vertical social assets, and motion graphics. The website is live, the foundation is set, and we are completely ready for what the next phase looks like.