Unit9 reached out with a high-velocity brief: craft bold, cinematic motion content to announce Cadillac’s entry into Formula 1. Our role was to translate Cadillac’s legacy of precision, power, and American engineering into a sleek, high-impact video reveal. With Miami as the backdrop and global attention on the race, the film had to hit fast, hard, and with style ; Capturing both heritage and a new era of performance-driven ambition.
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Cadillac, a symbol of American automotive excellence since 1902, is embarking on its most ambitious journey yet, entering the world of Formula 1. This move signifies not just a step into elite motorsport but a bold statement of intent. Our announcement film reflects this transition, showcasing a brand that honors its storied past while accelerating into a new era of performance and innovation.
We designed the announcement as a cinematic experience with deliberate pacing, impactful cuts, and rising tension. Utilizing a palette of deep blacks contrasted with chrome highlights, dramatic lighting, and assertive typography, we created sequences that surged with momentum. Each transition was meticulously crafted to emulate the thrill of acceleration, delivering a visceral experience that heralds Cadillac's F1 debut with precision and power.
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
Some of the early devs, play, and unused bits
.webp)
